F1 watches in 2026: which brand sponsors each team and what drivers wear

Luxury watchmaking is one of the industries most present in the paddock: Swiss brands that sponsor teams, time the competition and sign special editions with drivers. In 2026, the map of alliances has changed with Aston Martin's move to Breitling and Girard-Perregaux's arrival at Williams. This story summarises who is who, with the caveat that much of the information comes from watch websites of uneven quality.

The teams' alliances

Richard Mille has two of the biggest teams, Ferrari (partner since 2021) and McLaren, which launched the RM 67-02 McLaren Edition. TAG Heuer, Red Bull's partner, is also F1's official timekeeper and maintains a relationship closely tied to Max Verstappen, with collections bearing his name. Aston Martin has moved to Breitling in 2026 and has already launched its first collaboration watch, the Aston Martin Navitimer.

In the rest of the grid, Racing Bulls have Tudor, Alpine H. Moser & Cie. and Williams signed a multi-year deal with Girard-Perregaux ahead of the 2026 season. At Mercedes, IWC has presented two F1 watches in collaboration with George Russell, one of them the Pilot's Watch Chronograph 41.

The drivers, personally

Fernando Alonso is a Richard Mille ambassador in a personal capacity and has collaboration watches with the brand, although his team works with Breitling. Lewis Hamilton was for years the style impetus behind IWC collaborations; since his move to Ferrari, the focus has shifted to generic team watches. Norris is associated with McLaren's RM 67-02. For Piastri we found no confirmed collaboration.